04 / Google Business Profile management
Be easier to find.
Be easier to understand.
Keep useful, accurate business information in front of people exploring local options on Google.
Neighbourhood Studio
Clear information.
A useful first impression.
The starting point
Small details.
A real first impression.
Old hours, unclear information or missing access can make a profile harder to use. Start with eligibility, ownership and accuracy before planning updates.
A possible scope, agreed in writing
What the work can cover.
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01
Check the foundations
Review eligibility and authorised access, along with the real business name, relevant category and location or service-area information.
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02
Keep information useful
Maintain agreed business details, hours and approved photos or posts where the available profile features support them.
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03
Review and respond
Agree how genuine reviews and profile changes are handled. Review the performance measures available to the business.
Progress and responsibility
Make the review
meaningful.
What to measure
Available profile data may include views, website clicks, call-button clicks or direction requests. Features and metrics vary. A call-button click does not prove a connected call or sale.
What we need from you
You confirm eligibility, provide accurate details and authorised access, and approve public responses where required. Google controls verification, feature availability, edits and ranking; we cannot guarantee them.
Is this the right fit?
Useful for an eligible business with accurate information and a person responsible for changes. It is not a route to a fictional office, fake reviews or guaranteed first-place rankings.
Scope, price, deliverables and the review period are agreed in writing. Ad spend and approved third-party costs are separate. No fixed result or delivery quantity is promised here.
A practical place to start
Check the basics.
Our guide covers the information, access and review questions to work through before changing a profile.
Read the profile checklistA few useful answers
Before we
get started.
Can any business have a profile?
Eligibility depends on Google’s rules. We review your actual business model and location or service arrangement before recommending profile activity.
Can you guarantee a ranking or verification?
No. Google makes those decisions. We focus on accurate information and agreed maintenance, without promising a position or verification date.
Will you add reviews?
Reviews must reflect genuine customer experiences. We do not offer fabricated or incentivised reviews or the removal of legitimate negative feedback.
Start with a conversation
Let’s find your next useful move.
Tell us where you want to go,
and what is getting in the way.